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Keep your colour looking cool, bright, and brass-free with the L'Oréal Paris Elvive Colour Protect Purple Shampoo, the ultimate anti-brassiness solution for highlighted brunette, blonde, and grey hair. Specially formulated with purple pigments, this toning shampoo works from the very first wash to neutralise unwanted yellow and orange tones that naturally develop in lightened or colour-treated hair, restoring your shade to its intended cool, vibrant brilliance. Beyond toning, it gently yet effectively cleanses the scalp and hair while maintaining colour integrity, leaving locks feeling refreshed, nourished, and visibly brighter. Whether your hair is freshly coloured or growing out, this purple shampoo is the easiest way to extend your salon results and maintain a stunningly cool, brass-free tone at home with every wash.
Categories: Hair Care, Shampoo, Colour Protection, Toning, Anti-Brassiness, Blonde & Grey Hair Care, Beauty Bargains
Tags: L'Oréal Paris, Elvive, Colour Protect, purple shampoo, anti-brassiness, toning shampoo, blonde hair, grey hair, highlighted hair, yellow tone neutraliser, colour-treated hair
Brands: L'Oréal Paris