Loreal Paris Elvive Color Protect Caring Shampoo 400ml is specially formulated for color-treated or highlighted hair. Powered by the advanced Color-Seal Elixir, this shampoo helps lock in color pigments, protect against UV rays, and deeply nourish hair so your shade stays vibrant for longer. Whether your hair is blonde, brunette, red, or pastel, this luxurious formula keeps color looking fresh, shiny, and full of life.

Enriched with linseed oil and UVA/UVB filters, the shampoo defends against fading caused by repeated washing, sun exposure, pollution, and daily environmental damage. It targets the 3 dimensions of color care—intensity, luminosity and reflection—to maintain vivid color, protect each strand, and boost long-lasting radiance. With continued use, hair feels soft, smooth, and visibly more vibrant.

Aqua/​Water, Sodium Laureth Sulfate, Dimethicone, Coco-Betaine, Glycol Distearate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Cocamide MIPA, Tocopherol, Sodium Benzoate, Sodium Cocoate, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Salicylic Acid, Linum Usitatissimum Seed Oil (Linseed Oil), Benzophenone-4, Benzyl Alcohol, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Carbomer, Geraniol, Butylphenyl Methylpropional, Citronellol, Methyl Cocoate, Citric Acid, Hexylene Glycol, Hexyl Cinnamal, Parfum/​Fragrance

Helps lock in color pigments to prevent fading

Protects hair from UV rays with UVA/UVB filters

Maintains color intensity, luminosity, and reflection

Keeps colored hair vibrant and shiny for longer

Nourishes hair with linseed oil for softness and smoothness

Shields hair from sun exposure, pollution, and environmental damage

Reduces dullness and boosts long-lasting radiance

Suitable for all color-treated and highlighted hair types

Apply to wet hair and gently massage into the scalp and lengths
Work into a rich lather to cleanse and activate the color-protecting formula
Rinse thoroughly with water
Repeat if needed for a more effective cleanse
For best results, follow with L’Oréal Paris Elvive Color Protect Conditioner or Mask