Expert Color Care Shampoo is formulated with powerful antioxidants to deliver long-lasting color protection and radiant shine. The L’Oréal Professionnel Serie Expert Vitamino Color Shampoo, enriched with Resveratrol, gently cleanses color-treated hair while helping prevent color fade for up to 8 weeks*. Infused with UV filters, Tocopherol, and Panthenol, it helps shield hair from external aggressors, keeping color vibrant and hair soft and glossy. For best results, use together with the Vitamino Color Hair Mask.
(*Shampoo + mask vs. non-conditioning shampoo.)

Resveratrol: A powerful antioxidant that helps protect hair color from fading and shields against environmental damage.

UV Filters: Defend hair from harmful UV rays that can cause color dullness and fading.

Tocopherol (Vitamin E): Nourishes and strengthens hair while enhancing shine and smoothness.

Panthenol (Pro-Vitamin B5): Provides deep hydration, improving softness and manageability.

Gentle Cleansing Agents: Effectively remove impurities without stripping away color or moisture.

Long-lasting color protection: Helps maintain vibrant, fade-resistant hair color for up to 8 weeks*.

Antioxidant-rich formula: Resveratrol and Tocopherol protect hair from environmental damage.

Shiny, healthy-looking hair: Leaves hair soft, smooth, and radiant.

UV protection: Shields hair from harmful sun rays that can dull color.

Gentle cleansing: Cleanses without stripping moisture or color, keeping hair nourished and vibrant.

Wet hair thoroughly: Use lukewarm water to prepare your hair.

Apply shampoo: Take a small amount of Vitamino Color Shampoo and massage gently into the scalp and hair to create a rich lather.

Rinse thoroughly: Wash out completely to remove all residue.

Repeat if needed: For extra care, you can shampoo a second time.

For best results: Follow with Vitamino Color Hair Mask or Vitamino Color Conditioner to enhance color longevity and shine.